July Airport Rates Continue to Build Momentum

July 2017 continued the strong turnaround in rates like in June, up $6.48 from a year ago. The deseasonalized monthly average is up for the sixth month in a row from a low of $40.77 in January to $53.57 in July.

Even after adjusting for normal seasonal variations, there is still quite a bit of “noise” or variation from other factors in the rate quote history, but a consistent increase totaling $12.80 over six months is not noise.



Rate quote variations are mostly driven by the difference between travel demands and supply (fleet sizes). We are not aware of any unexpected uptick in demand, and thus we believe that these results show that the industry has its fleet well aligned with demand. If that is the case, the late summer and fall outlook is very good.

The Northeast and Northwest regions had the highest rates, with increases of $15.17 and $14.13, respectively.

The National Car Rental brand’s rate management strategy seems to be unchanged in July; it continues to have the lowest average quote of the three top tier brands (Avis, Hertz, and National).

<p><em>Rate data provided by Rate-Highway, a provider of revenue management services for the auto rental industry. Rates are a monthly average of weekly surveys of aggregator/OTA rates for vendors present in the markets listed on the date of the survey. These tables and graph show the average of all daily base rate quotes for an ICAR at the 50 largest U&nbsp;S airports weighted by deplanements, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.</em></p>

Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc. have been conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. They publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.

Weekly rate surveys of the top 50 U.S. airports have been conducted since mid-May 2013, so now there are four full years of history. This month, The Tennant Group and Rate-Highway are able to show results with the seasonal component adjusted.

They are also changing the way they calculate the monthly average quote from the weekly averages. In the future, all months will have the same number of weeks each year, and they have adjusted prior months to reflect this change.

Click here for a detailed description of the changes available for downloading.

Please contact Jim Tennant of The Tennant Group, jim@tennantgroup.com, 707-287-1311, with questions.


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