Zipcar will end its carsharing service in Austria by Aug. 6, according to a report by Reuters. Customers who have already paid beyond that date will receive refunds.
Zipcar faced growing competition in Austria. Daimler upgraded its car2go operation in Austria with a bigger fleet, around 700 new Smart models and bigger Mercedes-Benz models, according to the report. BMW and Sixt’s DriveNow carsharing program recently added convertibles to its Austrian fleet.
A Zipcar spokeswoman told Reuters that its operations in Austria would end “as part of our ongoing process of evaluation to improve business performance across all markets.”
Click here for the full Reuters report.
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